to do more with real ingredients
FITCH Brew Co. was founded in 2017, with a one goal in mind; To reimagine the way people see and drink soft drinks.
Founded by Andy Deeley & Emily Fitch-Deeley, FITCH was inspired by the US craft beer boom of the 2000s. Having visited the US, we took notice of how many small, independent breweries valued high-quality ingredients to produce soft drinks. With the movement quickly spreading to the UK, we saw that consumers cared more than ever about the quality of the products they bought, and realised that we could apply this to what we loved - Cold brew coffee. As the Cold Brew movement began to take off in the latter half of the 2010s, we founded FITCH with the intention of bringing our experience and passion to the table, and creating high-quality soft drinks with a focus on healthy ingredients. We set out in 2017 to develop a range of such drinks.
To us, it's all about showcasing real ingredients.
We refuse to compromise by taking shortcuts (and cost savings) with using extracts marketed as 'real'. We believe that the best natural ingredients can stand on their own, with absolutely zero artificial flavours, sweeteners or additives.
Every FITCH product is created with this ideology, as well as being created with all lifestyles in mind - from dairy-free to vegan-friendly - so you can be sure that whatever you’re drinking, you’re doing your body a favour.
In 2019, we moved into our very own brewery.
Situated just outside of York, we're proud to operate from the heart of Yorkshire; the heart of Britain, even. Surrounded by rolling green pastures for miles to see, we felt more inspired than ever to create new and exciting all-natural cold brews. That’s why, in 2020, we introduced cold brew teas to the FITCH line-up. While coffee is what we started with, we realised that the market for cold brew teas was just as promising, and was quickly becoming popular. Teas and coffees are both essential components of many people’s lives, and we believe that they should go hand-in-hand as flavourful and healthy beverages.
We’re proud of what we’ve accomplished with FITCH so far, but we have huge plans in store for the future. Whether we’re developing new flavours, building and growing alongside our community, or expanding our reach to a wider audience, we’ll always be working to make FITCH the best it can be.
From the blog
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