WHAT MAKES FITCH COLD BREW UNIQUE?

fresh ideas, fresh drinks

FITCH Cold Brew coffees & teas offer a bold new take on cold-brewed beverages. While many companies offer canned cold brews, here at FITCH we strive to innovate within the industry. We’re always busy creating bold, refreshing beverages for our signature line of cold brew coffees & teas, as well as exclusive, limited edition brews, such as the Sparkling Blood Orange Brew, Sparkling Sicilian Lemon Brew and Sparkling Cold Brew Tonic that we have offered in the past.

Since starting in 2017, our goal has been to create the best tasting drinks with real ingredients. We’re dedicated to our mantra, which is that organic, simple ingredients can create mouth-watering soft drinks. No fakes, no shortcuts. At our brewery in the heart of Yorkshire, we create refreshing and unique coffees & teas using nothing but the highest-quality ingredients, fuelling our passion for the craft with each can.

FITCH Brew Co

Keeping it simple

When it comes to our brews, we like to keep it simple. No artificial or added flavourings or colourings, nothing secretive; What you see is what you get. That’s why we make sure that what we do put in our coffee is absolutely perfect. Our Colombian beans are roasted to a specific profile, unique to FITCH, to create a rich, all-natural flavour that you won’t find anywhere else. The beans are ground to a tailored, larger size, which benefits our slower extraction process and ensures that we extract the maximum flavour from each batch. 

The water we use in our cold brews is all purified on-site at our York brewery. Purifying our water eliminates unwanted minerals or sediments, removing them before the brewing process begins, ensuring that we’re left with clean, great-tasting products. Our water is chilled, which aids us in achieving a very specific flavour in our brews.

dedication to perfection


We pride ourselves on what we put into our products. From Day 1, we dedicated our efforts to mastering our craft in-house; We didn’t want to outsource from the get-go, and by creating all of our products here at our brewery, we ensured that every brew we developed was nothing less than perfect. It took a lot of effort, and a long time to master, but we wouldn’t have changed this for the world. Besides, nothing worth having comes easy. 

All of our ethically-sourced coffee beans - from the Rainforest Alliance certified Colombian beans that we use in our cold brews, to the Ethiopian and Brazilian beans that we offer in-store and online - are specifically chosen because of their unique, flavourful profile.

Mastering the craft

Good coffee is, at its core, a science. The differences between a hot brew and a cold brew boil down to chemical changes that take place during the brewing process, wherein the grind, roast, and steeping temperatures of the coffee all affect which flavours become most prominent. This intrigued us, and so we had a study conducted comparing FITCH cold brews to hot-brewed coffee; What we found was that our cold brews exaggerated certain qualities of hot-brewed coffees - such as the rich, caramelic, roasty flavours - while dampening specific qualities such as unwanted bitterness or acidity, resulting in our unbelievably smooth brews. We want everyone to be able to enjoy FITCH. That’s why we ensure that all of our products are vegan-friendly, gluten-free and contain no artificial ingredients. We believe that good coffee and tea should be able to stand on its own, and we’re adamant to prove it to the world. No added sugars, no added flavourings, no sneaky secrets.

something for everyone

We like to believe that there’s a FITCH brew for every occasion, and that our current lineup reflects that. Looking for a hearty beverage to see you through a long day? Try our Oat Latte Nitro Brew! How about something lighter, a little more summery? A can of our Rosehip, Hibiscus & Elderflower Sparkling Tea is just what you need. Whatever’s in store for the day, there’s a brew for it.  FITCH is always looking to grow, to show the world that your caffeine kick can be fresh and exciting. All products on our online store are shipped globally, so that you can have the drinks you want delivered right to your doorstep.  

Enjoy FITCH? Consider subscribing! With the subscription services we offer on our store, you can get your favourite brew delivered on a regular basis, and save money in the process. We’ve expanded exponentially since our launch in 2017, and FITCH is currently stocked in stores across the UK, USA and UAE.

From the blog

Why was FITCH Brew Co. founded?

FITCH Brew Co. was founded in 2017, with a one goal in mind; To reimagine the way people see and...

A Brief History of Cold Brew

Cold brewing has existed for centuries, dating all the way back to the 1600s, in Japan. Find out more about...

What goes into a FITCH?

What’s in a FITCH? A brew, by any other name, would taste as good - or would it? We take...

Why was FITCH Brew Co. founded?

FITCH Brew Co. was founded in 2017, with a one goal in mind; To reimagine the way people see and soft drinks. Founded by Andy Deeley & Emily Fitch-Deeley, FITCH was inspired by a passion for using real ingredients.

A Brief History of Cold Brew

Cold brewing has existed for centuries, dating all the way back to the 1600s, in Japan. Find out more about the history of cold brewing, as well as what exactly Cold Brew coffee & tea is.

What goes into a FITCH?

What’s in a FITCH? A brew, by any other name, would taste as good - or would it? We take our brewing seriously, and that means using some seriously good ingredients to make the best product possible. In every FITCH Cold Brew, you can be sure that we use nothing but our high quality, ethically-sourced ingredients in each flavour. Nothing hidden, nothing fake.